A. Dawn Lesh, Chairperson
President
A. Dawn Lesh International

Dawn Lesh is a marketing executive with over 20 years of executive global management experience in a variety of industries with a focus on financial services.  Throughout her career, she has led the development and execution of major initiatives in marketing which have included: strategy development and implementation, product and service development and deployment, service quality and assessment and redesign and business competitor analysis.

In 1997, Dawn founded A. Dawn Lesh international, a management consulting practice providing deep expertise and broad executional capabilities and strategic marketing, business planning/implementation and market research.  In 1990, she joined JP Morgan, a global investment bank as Managing Director responsible for identifying and analyzing markets for products and services worldwide.  This included rationalizing, coordinating and managing all market research and marketing activities. From 1986-1990, she was Vice President with the New York Stock Exchange serving as the head of Strategic Planning and Marketing Research.

For the previous twelve years, Dawn successfully established and managed consumer, business-to-business and professional services market research within the global financial services industry for Bank of America and Wells Fargo Bank.

A graduate of the University of California, at Davis, BA in Rhetoric and California State University, Sacramento, MA Communications Research.  Dawn has completed executive education programs at MIT as well as facilitator training at Synectics Institute.  She is co-author of an award-winning article, “How To Make Research Actionable”.  Dawn is a frequent speaker.  She is active in the American Marketing Association, Advertising Foundation and the Financial Women’s Association.  She is currently on the Editorial Review Board of the Journal of Advertising Research.  She is also an adjunct professor at the Stern School of Business of New York University in the Marketing Department where she teaches Financial Services Marketing and Marketing Research.

William Cron
J. Vaughn and Evelyne H. Wilson Professor in Business
Associate Dean, Graduate Programs

M. J. Neeley School of Business, Texas Christian University

www.neeley.tcu.edu

William Cron is Associate Dean of Graduate Programs and the J. Vaughn and Evelyne H. Wilson Professor in Business at the M. J. Neeley School of Business, Texas Christian University. Professor Cron received a BSBA from Xavier University in Cincinnati and an MBA and DBA from Indiana University, Bloomington.

Professor Cron’s teaching and research interests lie in sales and sales management, career stages, motivation research, and marketing channels. He has served on four editorial review boards including the Journal of Marketing and the Academy of Marketing Science. He has published over 80 marketing and sales management articles in such journals as the Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Journal of Applied Psychology, Harvard Business Review, and the Journal of Classifications. He has also co-authored one of the leading sales management texts in the U.S. and Canada, Sales Management: Concepts and Cases, 9th ed. (John Wiley & Sons, Inc.) and Selling: Building Relationships and Achieving Results, 1st ed. (John Wiley & Sons, Inc.).

He has been invited to speak through-out the world at universities such as Erasmus University in Rotterdam, the University of Bern in Switzerland, Bacconni University in Italy, Wuhan University in China, Dijon University in France, Universidad Mayor in Chile, and at Technologico de Monterey in Mexico.

Professor Cron serves as President of the Academic Council of the American Marketing Association; the board of Midmark Corporation, the Advisory Board of the Midmark Diagnostics Group, the Healthcare Education Foundation of the Health Industry Distributors Association. In the health care industry he has worked with Johnson and Johnson Medical, Bristol-Myers Squibb, Physician Sales & Service, Inc., VHA Inc., and the Baylor Health System. Non-healthcare companies with which he has worked include GTE, Samsung Electronic America, Haggar Apparel Company, and Safeguard Business Systems.

Dennis L. Dunlap
Chief Executive Officer

American Marketing Association

www.marketingpower.com

Dennis Dunlap is the Chief Executive Officer of the American Marketing Association (AMA), the largest and most comprehensive professional organization of marketers in North America with 40,000+ individual members worldwide.

Mr. Dunlap’s career began in 1965 with Leo Burnett Company, the largest advertising agency in Chicago and among the top global agencies.

Burnett is renowned for its long term client relationships, operating as a marketing partner with clients and creating many enduring brands and advertising campaigns.  Mr. Dunlap spent 25 years with Burnett and worked with many of the agency’s global consumer goods clients including Philip Morris, Procter & Gamble, Kellogg, Kraft, Johnson Wax, RCA, Maytag and others.  During his last ten years at Burnett, Dennis was part of the agency’s senior management group and held several senior positions including: Senior Vice President/Client Service Director; President/CEO, Leo Burnett Canada; and Executive Vice President, Leo Burnett USA.

In 1990, Dennis joined RR Donnelley & Sons Company as a Senior Vice President in the Information Services Group.  RR Donnelley is an integrated communications services company, and the world’s largest U.S. based printer with sales of $8 billion.  At Donnelley, Mr. Dunlap was responsible for leading and managing several business units: Mobium, a wholly owned subsidiary and business to business marketing communications firm; Intervisual Communications, a subsidiary company which created and produced specialty print advertising products; Database Technology Services, a division providing information and content management products and professional services; and Graphics Management, a division providing packaging and print production managing services.

In 1999, Mr. Dunlap was selected to be the Chief Executive Officer of the American Marketing Association.  At the AMA, he has spearheaded significant change and focused on enhancing the associations’ visibility and leadership position in the marketing profession and on providing AMA members with products and services addressing their needs in the changing marketing environment.

Mr. Dunlap currently serves on the National Volunteer Board for the American Red Cross and has served as a board member for several for profit and non-profit organizations including: Arnowitz Studios, a developer of education/entertainment CD ROM’s; Urban Gateways, a non-profit for children interested in the arts; and the Chicago Convention and Tourism Bureau.

Rachel Hutchisson
Director, Corporate Relations & Philanthropy
Blackbaud

www.blackbaud.com

Rachel Hutchisson is the Director of Corporate Relations & Philanthropy at Blackbaud, Inc. (NASDAQ: BLKB), headquartered in Charleston, SC. She is responsible for the technology company’s global philanthropic and volunteerism initiatives as well as programs that support the corporate brand. Previously, she ran the marketing programs and events business for the 2,000-person company, launched the firm’s public relations function, and served as project manager for strategic acquisitions.

Rachel was the 2008 chair of the American Marketing Association’s Nonprofit Marketing Conference, is the President Elect of the Association of Fundraising Professionals’ Low county Chapter, and serves on the board of directors of the South Carolina Governor’s School for Science and Math and the South Carolina Association of Nonprofit Organizations.

She is a graduate of Dickinson College in Carlisle, PA, and received a master’s degree from the University of Missouri School of Journalism. A member of Phi Beta Kappa, Rachel is the recipient of the Lloyd W. Hughes Scholar-Athlete Award and the University of Missouri Outstanding Graduate Teaching Assistant Award.

Roger A. Kerin, Vice Chairperson
Harold C. Simmons Distinguished Professor of Marketing
Edwin L. Cox School of Business, Southern Methodist University

www.cox.smu.edu

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University.  Professor Kerin holds a BA (magna cum laude), MBA and Ph.D. from the University of Minnesota.

Professor Kerin has published five books, including Marketing, 8th ed. (McGraw-Hill/Irwin 2006), which has been translated into six languages, and Strategic Marketing Problems: Cases and Comments, 11th ed. (Prentice Hall 2007) which has been translated into three languages.  He has authored over 75 scholarly articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, and Journal of Public Policy & Marketing.  He also serves on numerous journal editorial review boards.  Professor Kerin served as Editor of the Journal of Marketing (1988-1990) and as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994).  He became a member of the American Marketing Association Foundation Board of Trustees in 2004.

Michael E. Kullman
AMA Chairperson of the Board-Elect
Director, Corporate Marketing
DuPont Marketing & Sales
http://www2.dupont.com

Michael E. Kullman was named Director of Corporate Marketing at DuPont in 2001. He has global responsibility for leading the company’s marketing efforts including managing the DuPont brand, marketing communications, marketing research, eBusiness and marketing competency.  Since assuming his current role, he also established a corporate strategic accounts program and the Marketing Leadership Development Program to recruit and develop recent MBA graduates with specializations in marketing.  

Michael joined DuPont in 1988 and held a variety of sales and marketing positions in the Printing and Publishing business.  Later he joined the Corporate Plans group where he worked with DuPont business units to develop and implement strategic plans.  His next role was as Brand Manager for Teflon®, one of DuPont’s best known trademarks.  In this role he was responsible for restructuring and relaunching the brand in both the industrial and consumer markets.  In his most recent position before his current role, he was Global Business Manager for Teflon® Finishes. 

Prior to joining DuPont Michael worked at General Electric, starting in the Corporate Marketing Group and holding sales and marketing positions in the Engineered Materials Group and Medical Systems Group.

Michael holds a Civil Engineering degree from the University of Missouri and an M.B.A. from the Kellogg School of Management at Northwestern University. He is on the board of the Elemica Corporation and the advisory board for the Institute for the Study of Business Markets. Michael and his wife Ellen live in Wilmington, Delaware with their three children.

Robert J. Lavidge
President Emeritus

Elrick & Lavidge

Robert J. Lavidge is the former president, then president emeritus, of Elrick and Lavidge, on of the nation’s leading custom marketing research firms with more than 40 offices and over 1,000 employees. He served as Chairman of the Board of Trustees of the American Marketing Association Foundation for 7 years following its establishment in 1992. Previously, he served as President of the AMA, as Vice-President in charge of the Marketing Research Division, as President of the Chicago Chapter, as General Chairman of the Association’s National Conference, as Chairman of the Association’s Planning Committee, as Chairman of the AMA Census Advisory Committee, as a member of the AMA Board of Directors and as a member of the Editorial Board of the Journal of Marketing Research.

He was a member of the Executive Committee of the National Marketing Advisory Committee named by the Secretary of Commerce and chaired the National Task Force on the marketing of goods and services to people in low-income areas.

Mr. Lavidge is the author of articles which have appeared in the Journal of Marketing and the Journal of Marketing Research which have been reproduced throughout the world. He is the co-editor of the readings book entitled Marketing and Society: the Challenge. He has been called upon as a marketing expert in more than 200 legal cases involving trademark/tradedress, anti-trust and advertising issues. He is the author of Survey Research in Trademark Cases and was a member of the Board of Directors of the Intellectual Lawyers Foundation.

He served as an adjunct member of the faculty of Northwestern University for 30 years and on the Board of Trustees of McCormick Theological Seminary.

Mr. Lavidge has received the AMA Lemburg Award, the Parlin Award of AMA and the Wharton School of Business and the Naples Award of the Advertising Research Foundation.

He earned an undergraduate degree from DePauw University with highest honors, including election to Phi Beta Kappa, and served as National President of the DePauw Alumni Association. He is an honorary lifetime member of the Council of the University of Chicago Graduate School of Business, from which he received his graduate degree, also with highest honors.

Mr. Lavidge served as President of the Board of Trustees of the Chicago suburb where he lived with his wife and four children, and was elected Chairman of the Cook County Council of Governments, which was composed of the chief elected officials of more than 150 governmental organizations including the City of Chicago.

He now lives in Scottsdale, Arizona, where he continues to work with non-profit organizations.

Donald R. Lehmann
George E. Warren Professor of Business
Columbia Business School
www4.gsb.columbia.edu

Don Lehmann is the George E. Warren Professor of Business at the Columbia University Graduate School of Business.  He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University.

His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers.  He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania.  He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was founding editor of Marketing Letters.  In addition to numerous journal articles, he has published several works including:  Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments.  Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.

Roseanne Luth, Vice Chairperson
President

Luth Research

www.luthresearch.com

Roseanne Luth is president and CEO of the 29-year-old market research firm Luth Research lauded by the San Diego Book of Lists as one of the top 25 Women-Owned Businesses in San Diego. She founded the company in 1977, and has seen a 20 percent annual growth rate ever since.

Roseanne’s vigor and innovation made her the first woman to join the Executives’ Association in 1997 where she also served as the first female president in the organization’s history. She also acted as a five-year board member of the San Diego Better Business Bureau, and her customer-oriented philosophy contributed to her appointment as chair of the bureau in 1998. Luth was also instrumental in keeping the San Diego Junior Theatre thriving through a tough economic slump serving as its president for more than four years.

Currently, Roseanne serves on the Board of CASRO and is Chair of CASRO University, coordinating over 8 workshops per year to benefit members. She is also on the board for the AMA Foundation, the non-profit arm of the American Marketing Association.

With more than 35 years experience in research, Roseanne began to recognize the power of the Internet as a market research tool. As a result, she committed herself to advancing the research industry to its full potential by making SurveySavvy.com the most scientifically valid data-collection panel service on the Internet. Thanks to Luth’s patented viral sign-up system (Patent #6,446,044 B1), the panel boasts over 3 million members worldwide.

Leveraging the asset of the panel has led the Company President and CEO to add several well-known skilled associates to the roster early in 2006. This new team spearheaded the development of new products. The vision not only utilizes the past wealth of information in the panel, but also capitalizes on the need for trend and lifestyle data in the market research industry.

Roseanne has been married to Gene for 40 years and boasts 5 grandchildren.

Diane Schmalensee
Founder
Schmalensee Partners
www.schmalensee.com

Schmalensee Partners founder, Diane Schmalensee, has over 25 years of experience in Customer Experience Management (CEM).  She combines a background in two disciplines – marketing research and quality or change management – that are the building blocks of CEM.  She serves or has served on the Board of Directors of nearly a dozen organizations and is comfortable working with managers at all levels and in many departments – including marketing, marketing research, quality, information technology, operations and customer service. 

Diane has personally helped over 40 organizations build customer satisfaction, loyalty and advocacy through improved customer experiences.  Clients hire Diane when they face challenging situations that require experience, agility, credibility and connections, and many of her clients have been recognized for their outstanding performance.  She has helped one firm (AT&T Universal Card) win the Baldrige Award-winner (AT&T Universal Card) and five other firms win their state quality awards.  Her clients include large companies (like Fidelity, IBM and Sears), small ones, not-for- profits (like AARP, Cleveland Clinic and Soldier On), business-to-business firms (like AAR Corporation, BP Amoco and Foster-Miller), and business-to-consumer firms (like Bose, Foundations Recovery Network, Stride Rite and Starwood).

Ms. Schmalensee is a frequent author and speaker on CEM, research, planning and service quality improvement topics.  She has spoken for The Conference Board, the American Marketing Association and the American Society for Quality as well as other professional groups and businesses.  Some of her publications include: Building Customer Loyalty, Corporate Reputation, and Shareholder Value through Service Quality Improvement, “Lessons Learned on our Quality Journey”, “Rules of Thumb for B2B Research”, “Measuring Returns on Research”, “Creating Win-Win Relationships”, and “How to Make Research More Actionable”.  She co-leads the AMA’s annual Market Research Masters Consortium, which provides training, planning facilitation and coaching for top corporate research directors.

Jerome D. Williams, Vice Chairperson
Professor and Research Director
Center for Urban Entrepreneurship and Economic Development
Rutgers University

http://business.rutgers.edu

Dr. Williams recently joined Rutgers University as a Professor and Research Director at the Center for Urban Entrepreneurship and Economic Development. Previously, Dr. Williams was a professor in the Department of Advertising at The University of Texas at Austin.  His research interests cover a number of areas in the consumer marketing and advertising domains, with particular emphasis on issues related to multicultural advertising and marketing.  He has testified in a number of court cases as an expert witness on consumer response to advertising strategies.  His research has appeared in numerous journals and books.  He is co-editor of a soon-to-be published book on diversity in advertising.

Dr. Williams has been interviewed on numerous occasions by the national media, including CNN, Good Morning America, New York Times, Wall Street Journal, Black Entertainment Television, etc., for his views on multicultural marketing, especially on topics dealing with target marketing and consumer racial profiling.  Dr. Williams has been a visiting professors at leading universities in countries around the globe, including Singapore, Hong Kong, New Zealand, and Jamaica.  In addition to his board work with the American Marketing Association Foundation, he also sits on the Executive Board of the Society for Consumer Psychology.  Dr. Williams is married, has five children, and is an avid runner.  Over the years he has completed over 20 marathons, trying to re-capture the youthful vitality he once had as captain of the track and cross country teams at the University of Pennsylvania where he set numerous records and trained in a research program sponsored by the U.S. Olympic Committee for the 1968 Olympic Games.

Dr. Williams received his Ph.D. from the University of Colorado (Business Administration/Marketing), his M.S. from Union College (Industrial Administration), and his B.A. from the University of Pennsylvania (English). 

Kenneth Bernhardt
Regents Professor of Marketing and Assistant Dean Corporate Relations

Georgia State University Robinson College of Business

www.robinson.gsu.edu

Ken Bernhardt is Regents Professor of Marketing Department and Assistant Dean for Corporate Relations at Georgia State University's Robinson College of Business.   Previously, he was Chairman of the Marketing Department from 1989 to 1993 and 2003-2005.  He has served as Consumer Research Advisor for the Federal Trade Commission, Visiting Professor of Business Administration at the Harvard Business School, and Visiting Research Professor at the Marketing Science Institute.   Ken is a Past Chair of the Board of the 45,000 member American Marketing Association and past President of the Association for Consumer Research.

Ken has co-authored two leading marketing textbooks and has won a number of outstanding teaching awards.  He serves on several corporate boards and his not for profit work includes serving on the Board of Directors and Executive Committee of Junior Achievement of Georgia and the Atlanta Convention and Visitors Bureau (where he chairs the Marketing Committee).  He is also a life member of the Board and Past Chair of the Board of the Alliance Theatre Company, and a member of the Board of Directors for the Metro Atlanta Arts & Culture Coalition, the Community Foundation of Atlanta, Georgia State University Foundation, the Harvard Business School Alumni Club of Atlanta, and is an emeritus member of the Board of Trustees of the American Marketing Association Foundation.

Ken has won the Alumni Distinguished Professor Award as the best professor in the GSU Robinson College of Business.  He has also received the university's first Exceptional Service Award given for outstanding service to the community, the Arts and Business Council's ABBY Award for volunteerism in the arts, the Atlanta Convention and Visitors Bureau President’s Award for his contributions to the marketing of Atlanta, and the American Marketing Association’s Lemburg Award for outstanding contributions to the marketing profession.  He has served as a consultant to a number of major companies including Chick-fil-A, UPS, BellSouth, IBM, Southern Mills, Snapper, Coca-Cola, CheckFree, Century 21, and Web MD.  Ken received his MBA from the Harvard Business School and his Ph.D. from the University of Michigan.

Stephen W. Brown
Edwin M. Carson Chair in Services Marketing
Professor of Marketing and Executive Director

Center for Services Leadership

W.P. Carey School of Business, Arizona State University

wpcarey.asu.edu

In his career as professor, researcher and founding director of the Center for Services Leadership in Arizona State University's W.P. Carey School of Business, Steve Brown has achieved international recognition for his work in services marketing and management, dealing with such issues as service quality, recovering from service failures and building services in product-dominated companies.  The field of services has enjoyed tremendous growth and recognition, thanks in part to Steve’s contributions, and its leaders acknowledge him as one of its instrumental founders and among its current thought leaders.

The Center for Services Leadership, created in 1986 behind Brown's vision and the support of the business community, is now considered the premier university location for research and education in services management and customer focus.  Intangibles magazine calls it "the Mecca" for those interested in services.  Over 40 leading companies are charter members of the Center, including Marriott, IBM and McKinsey & Company.

A prolific researcher and author, Steve has co-authored and co-edited 20 books and over 150 articles.  He is co-founder and co-chair of the International Quality in Services conferences held every other year in Sweden or North America, a past international president of the American Marketing Association and is a Winspear Visiting Scholar at the University of Victoria in Canada. He serves on the boards of directors of neoIT and The HSM Group and the advisory board of Vestor Partners.

Steve has earned numerous international and university-wide awards for distinguished contributions to his discipline and to the community such as American Marketing Association's prestigious Career Contributions to Services Marketing award and honorary doctorate degrees from the HANKEN School of Economics in Finland and recently from Karlstad University in Sweden. He has also been recognized by the Association for Service Management International as its Educator of the Year.

His students consistently rate Steve as one of their most inspiring professors, and he is sought after as a speaker for conferences around the world.

Barbara Everitt Bryant
Research Scientist
National Quality Research Center

Ross School of Business, University of Michigan

www.bus.umich.edu

From 1993 to 2001 Dr. Bryant was managing director of the American Customer Satisfaction Index (ACSI), a cross-industry, national economic indicator, based on econometric modeling of survey data. She now serves as part-time consultant to this project. Bryant designed the survey methodology for ACSI, served as its administrator, and coordinated all report writing and liaison with funding sponsors. ACSI was launched in 1994 and currently measures customer satisfaction with 200 private sector companies, 70 customer segments of major federal agencies, two types of local government services and the U.S. Postal Service. Bryant lectures on customer satisfaction measurement, changing demographics of the nation, and is a marketing and survey consultant.

Appointed by President George H. W. Bush and confirmed by the Senate, Bryant was the first woman to be Director in 200 years of census taking for the Bureau of Census, U.S. Department of Commerce. She is the only woman to have ever directed a U.S. decennial census of population. During her tenure she oversaw the 1990 decennial census, 200 household and business surveys per year and the 1992 economic censuses. She was instrumental in moving the Census Bureau away from paper and pencil interviewing to computer-assisted survey information collection, and initiated research and activities to make major changes in census taking which were implemented for the 2000 census.

Dr. Bryant served as senior analyst to the vice president at Market Opinion Research, Detroit (now MORPACE international), in addition to serving as Senior Vice President her last 12 years with the company. While there she directed national research for three Presidential commissions: President Gerald Ford's Commission on Observance of International Women's Year (1975-77), President Jimmy Carter's Commission on World Hunger (1980) and President Ronald Reagan's Commission on Americans Outdoors (1986), as well as managing survey studies and consulting projects for media, transportation, education and health care organizations.

Michelle Elster
Vice President
Rabin Research

www.rabin-research.com

Ms. Elster is currently a Vice President at Rabin Research Company in Chicago. Her responsibilities include general management, new business development, and corporate communications.  The company’s clients represent blue chip organizations in both consumer and b2b industries such as packaged goods, financial, healthcare, foodservice, and new technologies.  She has been with Rabin Research since 1985. 

Before joining the research industry, she was in account management at Marsteller Advertising in Chicago.  While there, her duties included developing and executing strategic marketing communications programs, with ultimate budget responsibility for some of the agency’s clients -- including R.T. French, Oscar Mayer, Swiss Miss, and Stiffel lamps.

Michelle is currently serving as Chairperson of the Board for the American Marketing Association Foundation.  She recently served as Chairperson of the Board for the national American Marketing Association.  Starting in 1999, Ms. Elster began serving on the AMA board of directors and remains on the board today.  She is also a member of the U.S. Census Bureau’s Advisory Committee.

In 1992-93 Ms. Elster served as President of the Chicago Chapter of the AMA – the largest chapter in the country.  She also served as a Vice President of the marketing research and consumer marketing divisions of the Chicago Chapter.

Ms. Elster has a B.A. in advertising and an M.B.A. in marketing and international business.  Both degrees are from the University of Illinois, Urbana.

Calvin Hodock
Lecturer
New York University

Berkeley College

http://web.scps.nyu.edu/mcghee/

http://www.berkeleycollege.edu/

Calvin L. Hodock is the former Chairman of the Board of the American Marketing Association, the world’s largest professional marketing society. He created the prestigious AMA Edison Awards presented annually for innovation excellence. During a twelve-year period, he reviewed Edison submissions for over five thousand new product and services from America’s elite corporations. Some of this material, not available in the public domain, is used in his new book Why Smart Companies Do Dumb Things.

Hodock has appeared on CBS Evening News, CNN, CNBC and Bloomberg, numerous radio stations in local markets, and print media, including Wall Street Journal, New York Times, San Jose Mercury, Brandweek, Advertising Age, and Promo Magazine. Hodock is a nationally recognized authority on marketing and product innovation. His marketing credentials were earned at the Gillette Company, Bayer, and Johnson & Johnson in senior management positions. He was also a partner at Comart KLP, one of the country’s largest marketing service agencies at the time.

Hodock currently teaches marketing courses at New York University and Berkeley College. He consults with blue chip corporations on how to revitalize their innovation process. He is also a board member of NuVim, Inc. a start-up company.

www.zli.bus.umich.edu

Thomas C. Kinnear is Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Ross School of Business.  He was formally Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University.  He holds an undergraduate degree and an LLD (honoris causa) from Queen's University at Kingston, Ontario, an MBA from Harvard University, and a Ph.D. in Business Administration from the University of Michigan.

He has previously held a faculty appointment at the University of Western Ontario, and visiting appointments at Harvard University, Stanford University, and the European Management Institute (INSEAD) at Fontainebleau, France.  His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management.  His research activity has resulted in publications in numerous scholarly journals including: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Research.  He is former editor of the Journal of Marketing and former founding editor of the Journal of Public Policy and Marketing.  He is co-author of several books including: Principles of Marketing (Harper Collins), Marketing Research: An Applied Approach, (McGraw-Hill), Promotional Strategy (Pinnaflex Educational Resources, Inc.), and Cases in Marketing Management (Richard D. Irwin).

He is President and Chair of the Board of Directors of the Venture Michigan Corporation, a $200 million venture capital fund of funds.  He is also a Director of a number corporations and of the American Marketing Association, and former Chair of the Board of the American Marketing Association Foundation.  He has previously served as an Academic Trustee of the Marketing Science Institute.

Jagdish Sheth
Charles H. Kellstadt Professor of Marketing

Goizueta Business School, Emory University

www.goizueta.emory.edu

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University.  Prior to his present position, he was at the University of Southern California (7 years) and the founder of the Center for Telecommunications Management (CTM); at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years).  Dr. Sheth is nationally and internationally known for his scholarly contribution in Marketing, Customer Satisfaction, Global Competition, and Strategic Thinking.

Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader.  His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more.  He has offered more than 5,000 presentations in at least twenty countries.

In 1989, Dr. Sheth was given the Outstanding Marketing Educator award by the Academy of Marketing Science.  In 1991 and again in 1999, he was given the Outstanding Educator Award by the Sales and Marketing Executives International (SMEI).  Dr. Sheth was also awarded the P.D. Converse Award for his outstanding contributions to theory in marketing in 1992 by the American Marketing Association.  In 1996, Dr. Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science.  In 1997, Dr. Sheth was awarded the Distinguished Fellow award from the International Engineering Consortium.  Dr. Sheth is also a Fellow of the American Psychological Association (APA).

Dr. Sheth has published over 200 books and research papers.  In 1999, Dr. Sheth coauthored a textbook with Banwari Mittal, Customer Behavior: Consumer Behavior and Beyond.  In 2000, Dr. Sheth and Andew Sobel published a best seller, Clients for Life and in 2001, the book Value Space, coauthored with Banwari Mittal was published.  In 2002 Dr. Sheth and Dr. Rajendra Sisodia co-authored The Rule of Three: Surviving and Thriving in Competitive Markets, and in 2006 they co-authored Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets.