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Hans B. Thorelli Award

Each year the Editorial Board of Journal of International Marketing (JIM) honors the author(s) of one of the articles published with the Hans B. Thorelli Award, which, in 2004, was reestablished as a five-year-plus award. The award recognizes an article that has made the most significant and long-term contribution to international marketing theory or practice.

The American Marketing Association Foundation (AMAF) honors recipients with a cash award and a plaque, which is presented at the American Marketing Association’s Summer Marketing Educators’ Conference.

The award is named in honor of the late Professor Hans B. Thorelli, whose "significant contributions to global marketing knowledge" were recognized in the first award given by the AMA Global Special Interest Group (SIG). He directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964, and he directed the 2006 edition of INTOPIA B2B for the Internet. Dr. Thorelli was the Distinguished Professor of Business Administration Emeritus at Indiana University and he authored more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LL.D. degrees from the University of Stockholm and was a member of JIM’s Editorial Board.

Recipients - Hans B. Thorelli Award