About Us



Louis W. Stern Award


Rajiv P. Dant, Dhruv Grewal, and Robert W. Palmatier
"A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance"
Journal of Marketing, October 2007 (Vol. 71, No. 4)

Robert W. Palmatier, Lisa K. Scheer, and Jan-Benedict E.M. Steenkamp
"Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty"
Journal of Marketing Research, May 2007 (Vol. 44, No. 2)

George John and Mrinal Ghosh
"Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis"
Journal of Marketing Research, August 2005 (Vol. 42, No. 3)

Jean L. Johnson, Ravipreet S. Sohi, and Rajdeep Grewal
"The Role of Relational Knowledge Stores in Interfirm Partnering"
Journal of Marketing, July 2004 (Vol. 68, No. 3)

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans
"Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis"
Journal of Marketing, October 2006 (Vol. 70, No. 4)

Inge Geyskens, Katrijn Gielens, and Marnik G. Dekimpe
"Buyer-Supplier Relationships and Customer Firm Costs"
Journal of Marketing, April 2002 (Vol. 66, No. 2)

Joseph P. Cannon and Christian Homburg
"Buyer-Supplier Relationships and Customer Firm Costs"
Journal of Marketing, January 2001


Kenneth H. Wathne and Jan B. Heide

"Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions"

Journal of Marketing, October 2000

Sandy D. Jap and Shankar Ganesan
"Control Mechanisms and the Relationisip Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment"
Journal of Marketing, May 2000

Joe Cannon and Bill Perreault
"Buyer-Seller Relationships in Business Markets"
Journal of Marketing, November 1999

Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood
“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”
Journal of Marketing, July 1997

Aric Rindfleisch and Jan Heide
"Transaction Cost Analysis: Past, Present, and Future Applications"
Journal of Marketing, October 1997

Jakki Mohr, Robert Fisher, and John Nevin
"Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control"
Journal of Marketing, July 1996

James R. Brown and Robert F. Lusch
"Interdependency, Contracting and Relational Behavior in Marketing Channels"
Journal of Marketing, October 1996

Jan B. Heide
“Interorganizational Governance in Marketing Channels”
Journal of Marketing, January 1994

Erin Anderson and Bart Weitz
“The Use of Pledges to Build and Sustain Commitment in Distribution Channels”
Journal of Marketing, February 1992