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Sheth Foundation/Journal of Marketing Award

2014
Adrian Payne and Pennie Frow
“A Strategic Framework for Customer Relationship Management ”
Journal of Marketing
October 2005 (Vol. 69, No. 4)

2013
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation”
Journal of Marketing
October 2006 (Vol. 70, No. 4)

2012
Peter C. Verhoef
"Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Journal of Marketing
January 2003 (Vol. 67, No. 4)

2011
Werner J. Reinartz and V. Kumar
“The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”
Journal of Marketing
January 2003 (Vol. 67, No. 1)

2010
Stephen L. Vargo and Robert F. Lusch
“Evolving to a New Dominant Logic for Marketing”
Journal of Marketing
January 2004 (Vol. 68, No. 1)

2009
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
"Return on Marketing: Using Customer Equity to Focus Marketing Strategy"
Journal of Marketing
Volume 68, Number 1 (January 2004)

2008
Ellen Garbarino and Mark S. Johnson
"The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships"
Journal of Marketing
Volume 63, Number 2 (April 1999)

2007

Richard L. Oliver

"Whence Consumer Loyalty"

Journal of Marketing

Volume 63 (Special Issue 1999)

2006

Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey

"Market-Based Assets and Shareholder Value: A Framework for Analysis"

Journal of Marketing

Volume 62, Number 1 (January 1998)

2005
Donna L. Hoffman and Thomas P. Novak
“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Journal of Marketing
Volume 60, Number 3 (July 1996)

2004
Shelby D. Hunt and Robert M. Morgan
"The Comparitive Advantage Theory of Competition"
Journal of Marketing
Volume 59, Number 2 (April 1995)

2003
George S. Day
"The Capabilities of Market-Driven Organizations"
Journal of Marketing
Volume 58, Number 4 (October 1994)

2002
Kevin L. Keller
"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Journal of Marketing
Volume 57, Number 1 (January 1993)

2001
Bernard J. Jaworski and Ajay K. Kohli
"Market Orientation: Antecedents and Consequences"
Journal of Marketing
Volume 57 (July 1993)