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Sheth Foundation/Journal of Marketing Award

Adrian Payne and Pennie Frow
“A Strategic Framework for Customer Relationship Management ”
Journal of Marketing
October 2005 (Vol. 69, No. 4)

Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation”
Journal of Marketing
October 2006 (Vol. 70, No. 4)

Peter C. Verhoef
"Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Journal of Marketing
January 2003 (Vol. 67, No. 4)

Werner J. Reinartz and V. Kumar
“The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration”
Journal of Marketing
January 2003 (Vol. 67, No. 1)

Stephen L. Vargo and Robert F. Lusch
“Evolving to a New Dominant Logic for Marketing”
Journal of Marketing
January 2004 (Vol. 68, No. 1)

Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
"Return on Marketing: Using Customer Equity to Focus Marketing Strategy"
Journal of Marketing
Volume 68, Number 1 (January 2004)

Ellen Garbarino and Mark S. Johnson
"The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships"
Journal of Marketing
Volume 63, Number 2 (April 1999)


Richard L. Oliver

"Whence Consumer Loyalty"

Journal of Marketing

Volume 63 (Special Issue 1999)


Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey

"Market-Based Assets and Shareholder Value: A Framework for Analysis"

Journal of Marketing

Volume 62, Number 1 (January 1998)

Donna L. Hoffman and Thomas P. Novak
“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Journal of Marketing
Volume 60, Number 3 (July 1996)

Shelby D. Hunt and Robert M. Morgan
"The Comparitive Advantage Theory of Competition"
Journal of Marketing
Volume 59, Number 2 (April 1995)

George S. Day
"The Capabilities of Market-Driven Organizations"
Journal of Marketing
Volume 58, Number 4 (October 1994)

Kevin L. Keller
"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Journal of Marketing
Volume 57, Number 1 (January 1993)

Bernard J. Jaworski and Ajay K. Kohli
"Market Orientation: Antecedents and Consequences"
Journal of Marketing
Volume 57 (July 1993)