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Programs are the means to accomplish the American Marketing Association Foundation's (AMAF) mission of maximizing marketing for the betterment of society.

Through the creative programming at the AMA Nonprofit Marketing Conference, and the assistance offered to nonprofits through AMA Community Service Grants, the AMAF provides resources, training, and tools to nonprofits that last through time.

Scholarships and grants, such as Robert J. Lavidge Nonprofit Marketing Research scholarships and the Nonprofit Travel grants, allow the AMAF to recognize excellence in the marketing community while helping to increase the education of practitioners in the field of nonprofit marketing and the future thought leaders of the nonprofit marketing community.

The AMAF addresses the lack of diversity in the marketing profession through programs such as the Valuing Diversity Ph.D. Scholarship program and the International Journal Distribution program, which provides AMA journals to future marketing leaders in emerging economies.


“Thank you for this opportunity and please thank the foundation again for me. I truly believe that scholarship within a marketing association should reflect many different voices and experiences so I was pleased to see AMA's outreach to embrace diversity...I truly appreciate the scholarship and I honor your intent. Thanks again for giving me this opportunity to share and to help you "build bridges."

Linda Silver Coley, Valuing Diversity Ph.D. Scholarship Recipient

University of Cincinnati

“I’ve had the pleasure of working with a group of AMA volunteers over the past year and I’ve seen how it immediately helps a nonprofit when a group of talented marketers share their broad range of knowledge. One person may have fabulous expertise in sales, while another person is razor-sharp about Web site development or marketing partnerships. The nonprofit always gets some exceptional strategic ideas that they can use. The ideas are truly valued and acted upon.”

Julie Dappen, MAP’s Director of Marketing and Communications

St. Paul, MN