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Charles Coolidge Parlin Marketing Research Award

Recipients

2013
Herb Sorensen

2012
Greg M. Allenby

2011
Steven H. Cohen

2010
Jordan Louviere

2009
Magid Abraham

2008
Vithala R. Rao (.pdf)

2007

Ronald L. Tatham (.pdf)

2006

Donald Lehmann

2005

Howard Moskowitz

2004

Jagdish N. Sheth

2003

Frank Bass

2002

Rich Johnson and Gilbert Churchill

2001

John R. Hauser and William D. Neal

2000

H. Paul Root

1999

Glen L. Urban

1998

Robert J. Lavidge

1997

Vijay Mahajan

1996

Vincent P. Barabba and V. “Seenu” Srinivasan

1994

George Day

1993

Faith Popcorn

1992

Herbert M. Baum

1991

Michael Porter

1990

Joseph M. Segal

1989

Philip Kotler

1988

John L. Malec

1987

Richard E. Hechert

1986

Wayne Lemburg

1985

Yoram Wind

1984

John A. Howard

1983

Frederick W. Smith

1982

Paul L. Erdos and Arthur J. Morgan

1981

George Katona

1980

Daniel Yankelovich

1979

Sir Frederick Alfred Laker

1978

John D.C. Little

1977

Paul E. Green

1976

Kenneth J. Whalen

1975

John Kenneth Jamieson

1974

E. Cordon Walker

1973

August A. Busch, III

1972

Dr. Robert Ferber and David Ogilvy

1971

James W. Button

1970

Theodore Levitt

1969

Robert J. Keith

1968

Malcolm P. McNair

1967

J. Paul Austin

1966

Robert J. Keith

1965

George Gallup

1964

Ray R. Eppert and D. Maynard Phelps

1963

Arthur C. Nielsen

1962

Thomas B. McCabe

1961

Harold L. Zellerbach

1960

Marion Harper, Jr.

1959

Charles C. Mortimer

1958

Reavis Cox and Theodore V. Houser

1957

Peter Drucker

1956

Frank Stanton

1955

Thomas M. Evans

1954

Wroe Alderson and Donald M. Hobart

1953

Robert Wood Johnson

1952

Paul H. Nystrom

1951

David F. Austin

1950

Samuel B. Eckert

1949

Harry A. Bullis and Neil H. Borden

1948

M. E. Coyle

1947

Robert S. Wilson

1946

Edwin B. George

1945

George A. Lundberg