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Charles Coolidge Parlin Marketing Research Award

(Nominations close April 6, 2018.)

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) announces the annual call for nominations for the Charles Coolidge Parlin Marketing Research Award every winter.  The award was established in 1945 by the Philadelphia Chapter of the AMA and The Wharton School in association with the Curtis Publishing Company to honor persons who have made outstanding contributions to the field of marketing research.  Established as a memorial to Charles Coolidge Parlin, who is recognized as a founder of marketing research, The Parlin Award is today a preeminent national honor.  Nominees may be either practitioners or academicians in the field of marketing research who meet the following award criteria (as adopted by the Parlin Board of Governors, September 1996). 

The Parlin Board is accepting nominations in the academic category this year.

For complete award details, please visit the Charles Coolidge Parlin Marketing Research Award page on ama.org.

Recipients - Charles Coolidge Parlin Marketing Research Award