AMA & AMAF Honor Ettore Rossetti as the 2015 Nonprofit Marketer of the Year
“It just takes one innovative idea to transform an organization,” exclaimed award winner Ettore Rossetti at the American Marketing Association’s Nonprofit Marketing Conference in Washington D.C. on July 14, 2015. Ettore was recognized at this event by the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) as the 2015 Nonprofit Marketer of the Year. A digital marketing guru and thought leader in the field of nonprofit marketing, Ettore serves as the Director, Social Media & Digital Marketing, at the global nonprofit organization, Save the Children. He oversees several digital initiatives, including social media, live-streaming, charity gaming and innovative fundraising.
Ettore has been with Save the Children for 10 years, helping to elevate the organization from a legacy global brand and venerable nonprofit into a leading charity of choice for the next generation. Under his leadership, Save the Children has become a leader in social media and a pioneer in crowdfunding and gamification inside and outside of the nonprofit sector. During Ettore’s tenure, Save the Children has grown its social media following from zero to nearly three million people, while continuing to maintain a top score in social influence among nonprofit brands.
Over the past three years, Save the Children has funded more than $20 million of its programs -- with the help of institutional matching grants -- through independent, voluntary fundraisers. Under Ettore’s direction, Save the Children was selected as a beneficiary for Project for Awesome, a top crowdfunding campaign created by YouTube vloggers John and Hank Green. Under Ettore’s leadership, Save the Children has also been selected as the anchor charity for the Gaming for Good movement by the world’s best gamer, Athene. Furthermore, the world’s most popular YouTuber, PewDiePie, selected Save the Children to celebrate his 25-million subscriber milestone (he now has more than 38 million subscribers). By cultivating these relationships and inspiring their followers, Ettore has positioned Save the Children as an innovative, digital nonprofit organization that will pave the way for the next generation of fundraisers and donors.
Ettore is a firm believer in peer-to-peer fundraising not only professionally but personally as well. On August 10, 2008, Ettore and his identical twin brother, Angelo, set the GUINNESS WORLD RECORDS™ title for the longest tennis rally, using the event as a peer-to-peer fundraising opportunity for charity. It took them 14 hours and 31 minutes to hit 25,944 consecutive tennis shots. This record has since been broken, and true to Ettore’s competitive and innovative nature, he will attempt to break the record once more with his twin brother on August 8, 2015 during their “Rally for Charity” event. If they succeed in breaking the record at an average pace of 5,000 shots per hour, Save the Children will win a $1 million prize annuity.
Upon accepting the award, Ettore stated “I am honored and humbled by the honor. I accept this award on behalf of my fellow nominees, my colleagues, our donors and ‘free agent’ fundraisers without whom innovation would have not been possible.” Ettore’s career in nonprofit marketing has been inspired by Seth Godin and Beth Kanter. He resides in CT with his wife and two children, Adam and Jasmine, who are his inspiration. He can be found on twitter @ettorerossetti.
The Nonprofit Marketer of the Year Award recognizes extraordinary leadership and achievement in the field of nonprofit marketing. The AMA Foundation received 26 nominations for the award and the recipient was selected by a five-person committee consisting of current and past members of the AMA Nonprofit Marketing Conference Committee, an AMA Foundation Committee member, and a past recipient of the Nonprofit Marketer of the Year Award all of whom are leaders and experts in the field of nonprofit marketing. The committee rated nominees on the following criteria: leadership, vision, strategy, results, and impact. The 2015 committee consisted of Morgan Estabrook, Director of Marketing and Communications, Alumni Relations and Development, Northwestern University; Sean Hanson, Director of Operations, The Council for Disability Awareness; Brendan Hurley, Chief Marketing Officer, Goodwill of Greater Washington; Jason Oleniczak, Director, AMA Foundation; and Laura Tatten, SVP Marketing and Communications, Boys Town.