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The Robert J. Lavidge Global Marketing Research Prize

(Nominations due Friday, April 21st)

Bob Lavidge’s many friends and colleagues chose to honor his more than 50 years of extraordinary service and contributions to the marketing profession by creating the American Marketing Association Foundation’s (AMAF) Robert J. Lavidge Endowment.  In 1966-67, Lavidge served as President of the American Marketing Association (AMA), and from 1992 to 1999 as the founding chair of the AMAF.  Bob is honored for both his academic and practitioner contributions to the profession.  He is a recipient of both of the major awards for recognizing leadership and outstanding contributions to the field of marketing research, AMA's Parlin Award and the Naples Award of the Advertising Research Foundation.

Established in 1999, the Robert J. Lavidge Endowment recognizes a marketing practitioner or educator anywhere in the world who has devised and successfully implemented a research/insight procedure that has practical implications for use by others.  This global award distinguishes a leader in marketing research/marketing insight and recognizes significant advancement in the field. 

A prize of $5,000 will be granted to the recipient of this award.

Eligibility and Deadline

Marketing practitioners or educators from anywhere in the world, who have demonstrated success in implementing a research procedure with practical implications, are eligible for this award.  The procedure must have resulted in a significant advancement in the marketing research field.  Such advancements might be methodological (i.e., in statistics or research procedures) or process-based (such as presentation methods or qualitative approaches).

Additionally, consideration will be given to advancements in closely related fields, such as marketing statistics, that also have a specific and significant impact on the marketing research field. Research of the winning practitioner or educator should be widely available and easy to disseminate throughout the industry.

Procedures must have been implemented within the preceding five calendar years.