The Heritage Society is dedicated to those very special friends who have had the foresight and wisdom to remember the American Marketing Association Foundation (AMAF) in their estate plans. It has three very specific purposes:
- to appreciate and recognize publicly those individuals whose generosity serves the advancement of Foundation programs,
- to encourage the active support and participation of bequest donors through increased communication and information about the Foundation programs with staff, Trustees and volunteers, and
- to stimulate an increased pattern of giving through bequests to enhance the quality and quantity of programs.