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Paul E. Green Award

Recipients

2012
Song Yao
Carl F. Mela
Jeongwen Chiang
Yuxin Chen
Article: “Determining Consumers’ Discount Rates with Field Studies,” December 2012 (Vol. 49, No. 6).

2011
Oliver J. Rutz
Randolph E. Bucklin
Article: “From Generic to Branded: A Model of Spillover in Paid Search Advertising," February 2011 (Vol. 48, No. 1).

2010
Michael Trusov
Anand V. Bodapati
Randolph E. Bucklin
Article: “Determining Influential Users in Internet Social Networks," August 2010 (Vol. 47, No. 4).

2009
Gal Zauberman
B. Kyu Kim
Selin A. Malkoc
James R. Bettman
Article: "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences," August 2009 (Vol. 46, No. 4).

2008
Anand V. Bodapati
Article: "Recommendation Systems with Purchase Data," February 2008.

2007

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre H. Dubé

Article: "Consumer Packaged Goods in the United States: National Brands, Local Branding," February 2007.

2006

Florian Zettelmeyer

Fiona Scott Morton

Jorge Silva-Risso

Article: "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," May 2006.

2005
Peter S. Fader
Bruce G.S. Hardie
Ka Lok Lee
Article: "RFM and CLV: Using Iso-Value Curves for Customer Base Analysis," November 2005.


2004
Sunil Gupta
Donald R. Lehmann
Jennifer Ames Stuart
Article: "Valuing Customers," February 2004.


2003
Dick R. Wittink
Harald van Heerde
Sachin Gupta
Article: "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is," November 2003.

Asim Ansari
Carl F. Mela
Article: "E-Customization," May 2003.


2002
Bart J. Bronnenberg
Catarina Sismeiro
Article: "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist", February 2002.


2001
William R. Dillon
Amna Kirmani
Thomas J. Madden
Soumen Mukherjee
Article: “Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity”, November 2001.

2000
Carrie M. Heilman
Douglas Bowman
Gordon P. Wright
Article: “The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market”, May 2000.

1999
Marnik Dekimpe
Dominique Hanssens
Article: “Sustained Spending and Persistent Response: A New look at Long-Term Marketing Profitability," November 1999.

1998
Gregory S. Carpenter
Venkatesh Shankar
Lakshman
Krishnamurthi
Article: "Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers," February 1998.

1997
Carl F. Mela
Sunil Gupta
Donald R. Lehmann
Article: "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice," May 1997.

1996
Peter S. Fader
Bruce G. S. Hardie
Article: "Modeling Consumer Choice Among SKUs", November 1996.

1995
Leonard M. Lodish
Magid Abraham
Stuart Kalmenson
Jeanne Livelsberger
Beth Lubetkin
Bruce Richardson
Mary Ellen Stevens
Article: "How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments”, May 1996.