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Paul E. Green Award

This award recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.  It honors the S.S. Kresge Professor Emeritus of Marketing at the Wharton School at the University of Pennsylvania.

Articles are eligible if they have been published in the Journal of Marketing Research within the last calendar year.

The Paul E. Green Award is selected by a committee chaired by the Journal of Marketing Research editor.  The committee selects four papers as the finalists. Out of the four, one is selected as the winner of the award.  The award is presented at the AMA Summer Educators’ Conference to the author(s) of the winning article.

Recipients - Paul E. Green Award

Donors - Paul E. Green Award