About Us



Erin Anderson Award
for an Emerging Female Marketing Scholar and Mentor

(To make a donation to the Erin Anderson Award Fund, click the donate button and select "Erin Anderson Award" under the Program Support drop-down menu).

(Nominations will close October 5, 2018)

We, and many others in the marketing community, were deeply saddened by the unexpected death of Erin Anderson in 2007. After winning a battle against cancer earlier that year, her untimely passing away robbed her of the opportunity to enjoy her victory.

Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. During her career, she published over forty scholarly articles in the top academic journals. Her paper on the role of pledges in channel relationships was the first recipient of the Louis Stern Award selected and presented by the AMA IOSIG. Based on her citations, she was in the top 1½ % of researchers in the social sciences.

But Erin was more than a top-notch academic scholar. She was a caring mentor to many Ph.D. students and faculty members. She was a much-loved Ph.D. supervisor and she shared her experiences and insights with many faculty members as they launched their academic careers. Our discipline suffers when such a kind and caring person is no longer in our midst.

One of Erin’s primary interests was encouraging and enabling women in academe; she mentored many junior faculty as they launched their academic careers. To honor Erin and support her interests, the Erin Anderson Award for a female marketing scholar– a woman who we anticipate becoming a leading marketing academic in the mold of Erin Anderson, who went beyond her significant research contributions to help other develop their careers, was established.

The award is given annually at the AMA Winter Educators’ Conference.

For completed award details, please visit the Erin Anderson Award page on

Recipients - Erin Anderson Award