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The American Marketing Association Foundation (AMAF) gives members of the marketing profession a way to make a difference through the power of marketing by:

  • Investing in the Growth and Use of Nonprofit and Social Marketing Knowledge
    Offering marketing capabilities, knowledge and resources, the AMAF helps make nonprofits more effective in their efforts to build awareness, impact and donor support. The AMAF is building a network of support services include referrals, dissemination of best practices, publications, education and training, peer exchanges, mentoring, as well as electronic tools and resources.


  • Supporting Appropriate Community Outreach Efforts
    Awarding scholarships and grants to AMA chapters, marketing students, and educators from backgrounds and geographies that are currently underrepresented in the marketing profession.

  • Acknowledging Academic and Practitioner Marketing Excellence
    Honoring and communicating the achievements of marketing leaders.

Uniquely positioned within an industry that touches all others, the AMAF identifies opportunities to leverage excellence in marketing to reach a larger common good. Our work is funded by those who believe that solid business practices and innovative marketing strategies have the power to positively influence issues of importance, both nationally and internationally.