The American Marketing Association Foundation's (AMAF) mission is to be an essential resource to nonprofits, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association (AMA), the AMAF achieves this goal through support of nonprofit marketing conferences and other training initiatives, scholarships, research, on-line and electronic resources.

We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics, and scores of voluntary and community organizations. The Foundation also champions and supports excellence in marketing and diversity in the marketing profession.

Listen to Tom Abrahamson, AMAF Chairperson and Managing Director & Principal of Lipman Hearne, discuss the AMAF's goal to be the professional home for nonprofit marketers, the 2008 AMA Nonprofit Marketing Conference, and the inaugural AMA/AMAF Nonprofit Marketer of the Year Award on Marketing News Radio. To hear the radio show, please click --
The AMA Foundation: The Professional Home for Nonprofit Marketers.

Jerome Williams, AMAF Vice Chairperson and F.J. Centennial Professor, Dept. of Advertising, University of Texas at Austin, discusses the growth of the multicultural economy, the lack of its groups representation in marketing academia, and strategies for executing marketing and advertising programs at the corporate level that reflect an attitude that values and respects diversity. To hear the radio show, please click -- Diversity in Marketing: From the Academy to the Marketplace.